Renowned Zimbabwean academic writer and philanthropist, Mthulisi Ndlovu, also known as KhuluGatsheni, has emphasised on the importance of innovative collaborations in the creative industry, warning that an obsession with competition can hinder growth and development.
Ndlovu noted that countries like Nigeria, Ghana, Kenya, Democratic Republic of Congo, South Africa, and Tanzania are leading the charge in Africa’s creative revolution.
He highlighted South Africa’s Amapiano genre, as one of the genres which have taken over the international creative scene, with high-profile artistes like Chris Brown and Jason Derulo collaborating with African Amapiano artistes.
“Afrobeats is conquering the world of creative spaces and evolving by the day,” Ndlovu said.
“Artistes like Burna Boy, Asake, Davido, and Platinum Diamond are leading the charge, and their success is a testament to the power of collaboration and innovation.”
Ndlovu emphasized that collaborations are key to unlocking Zimbabwe’s creative potential, and it all starts locally.
“We need to foster a spirit of collaboration among local creatives, where musicians, producers, and artistes work together to create something unique and powerful. Once we have a strong foundation locally, we can then collaborate with regional and international partners to take our creative industry to the next level.”
“Collaboration is the spark that ignites the flame of creativity. When we work together, we share ideas, skills, and resources, and that’s when the magic happens. Let’s collaborate locally, and then spill beyond borders to make a global impact,” said Khulu Gatsheni.
He also emphasised on the importance of embracing and celebrating local genres, saying, “Zimbabweans should never feel small or look down upon their locally pioneered genres.
“There’s great potential in our Tshibilika/Rhumba music, Isicathamiya, Zim Dancehall, Sungura music, Ngoma Nehosho, and our traditional Zimbabwean music. These genres have a unique flavor and style that can captivate audiences globally.”
“Upcoming and established Zimbabwean creatives should prioritise their online presence and having their works available on all major digital platforms.
“There should be a paradigm shift towards embracing technology and reaching a wider audience. Art should never be confined or limited to language and or genre. This mentality should be buried in the past and understand that art on its own is an independent language, which seeks no limitations,” said Khulu Gatsheni.
